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About Perianth(Volume 4, Issue 1)

Humans , in Continuous journey of its evolution have built up an ocean of knowledge which is expanding in terms of depth,spread and vastness. Analytical and powerful intellectual capability with an unending quest for Knowledge has been adding new dimensions in its various realms ever since the human life has come into existence . We have been making sincere efforts to bring out the Research Journal -PERIANTH since last four years in order to provide opportunity to the academicians and scholars to express and share their views on variety of subjects under Humanities and Social Sciences . You will agree that Human beings since its existence has been unravelling mysteries out of inquistiveness to invent new realms of knowledge. Having received wide appreciation from various academias and their scholarly contribution ,we feel encouraged to bring forth the 4th volume of Research Journal PERINATH. As in the past , this volume of Research Journal PERINATH contains scholarly articles touching vast range of subjects.
I Dr. Amit Sharma (Editor) of the Perianth (Volume 4, Issue 1) express my heartfelt gratitude to the members of advisory committee and referees for their valuable support. I sincerely thank all the scholars who have contributed their papers of publications of 4th volume of this Research Journal . I'm thankful to the officiating principal, Dr. Savita Bhagat for his inspiration and motivation.
About Perianth(Volume 4, Issue 1)

DAVCC's Advance Management Research


DAVCC’s Advance Management Research: An International Journal (AMRIJ) is a referred journal of Department of Marketing, D.A.V. Centenary College, Faridabad. The DAVCC’s AMRIJ’s objective is to contribute substantially to the field of management research by providing a medium for the dissemination of new management knowledge and methods. Management scholars, practitioners and other interested groups and individuals are the target audience for the journal. The journal encourages the novel and visionary research, which can be from various fields of management and related disciplines. The editors highly appreciate interesting, relevant, conceptually and methodologically, clear and concise submissions.
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