International Journal(Volume-6)


DAVCC's Advance Management Research


DAVCC’s Advance Management Research: An International Journal (AMRIJ) is a referred journal of Department of Marketing, D.A.V. Centenary College, Faridabad. The DAVCC’s AMRIJ’s objective is to contribute substantially to the field of management research by providing a medium for the dissemination of new management knowledge and methods. Management scholars, practitioners and other interested groups and individuals are the target audience for the journal. The journal encourages the novel and visionary research, which can be from various fields of management and related disciplines. The editors highly appreciate interesting, relevant, conceptually and methodologically, clear and concise submissions.
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  • DAVCC's Advance Management Research

    In this Issue Vol. 6, Issue 1 (April 2018)
    Impact of Demographic Factors on Purchase of Organic Food Products in National Capital Region: An Empirical Study Gunjan Gumber, Vininder Kalsi
    Purchasing Behavior of People During Festive Season: An Analysis of Contributory Factors Aby Tellas, Binu R., Rajesh S. Pyngavil
    Ensuring Women Empowerment through Supporting Entrepreneurship Deepti Kalra, Chitra Garg
    Online Purchasing Behaviour: A Study of Young Consumers in Delhi-NCR Neha Vij
    Psychological Aspects of Advertising and Consumer Behaviour Vibha Bhandari